The British Limousin Cattle Society has appointed Jen Tyson as its new development officer.
Ms Tyson, who has an agricultural degree from Harper Adams University, will be tasked with driving forward the promotion of the breed, the Young Breeders Programme, and strengthening its links with its nine regional clubs.
She will draw on her experience as an active member and former chairman of Inkberrow Young Farmers Club to develop the Young Limousin Breeders Club, as well as working to actively promote the benefits of the breed to the wider agricultural community.
No stranger to the society, Ms Tyson worked as a herdbook and communications assistant at the organisation from autumn 2019 until spring 2023, before moving to work in a marketing role at machinery firm Mzuri in a bid to further broaden her knowledge of the agricultural industry.
“My passion lies with livestock, so I’m delighted to take on my new role at the society,” says Ms Tyson, who has also worked ad-hoc on a lowland livestock farm in Worcestershire for the past 10 years.
“Through my experience at Young Farmers, I plan to build an exciting and interesting society membership option for our young breeders.”
“The Society plans to heavily invest in its young breeders’ programme and I am delighted to have been tasked with driving it forward.”
Ms Tyson’s role will also involve compiling the society’s annual journal and supporting the herdbook, as well as overseeing member-facing activities, such as shows and events.
“I want to work with members to support and grow the breed by showing people why Limousins are such a desirable option for both beef and dairy systems,” she says.
Recently-appointed society CEO, Paul Rainey, says Ms Tyson is a valuable addition to the team.
He adds: “Jen will play a key role in strengthening member communications at a grassroots level, and ensuring the next generation of Limousin breeders continue to thrive and grow their passion for the breed.
“She will also be instrumental in helping communicate the many benefits of the breed to the wider farming community, including its strong feed efficient genetics, strong green credentials and impressive performance figures as a leading terminal and maternal sire.”
-ends-
