The British Limousin Cattle Society’s Bull sale at Carlisle on Saturday May 5th, the Society’s largest sale of the year, will be broadcast live on high quality, web-based TV through the homepage of

The broadcast, using a three-camera team at ringside, will be conducted by the TV production company Aitken Productions Limited (APL).  With a wealth of web-streaming experience, APL were the company who set up the TV channel The Country Channel which is dedicated to covering country matters.

“Through our web site viewing figures we know that there is a tremendous level of interest in the British Limousin sales from pedigree and commercial producers both in the UK and around the world,” said the BLCS Chief Executive Iain Kerr.  “As we saw in February, as well as the domestic buyers, purchases were also made from Ireland, Holland and the USA.”


“Without doubt there is a growing expectation and demand for media coverage of these sales to be instantly available through blogs and social media networks.   This new step for the Society will meet that demand and the high quality live coverage will move sale coverage to a new level.  It will, we anticipate, be a fantastic up-to-the-minute promotion for the breed.”

Presently at BLCS Premier Sales the Society, through Robert Smith’s CTM Media company, films both the pre-sale show and the sale itself and places clips of both events, beyond the sale, on its LimousinTV YouTube channel.    Following the Society’s Spring Sale at Carlisle, the sale of Dolcorsllwyn Fabio selling for a world record £126,000 has been viewed over 14,000 times!  It is expected that the planned live sale coverage will build on that platform of interest.

Beyond May, the reaction to the coverage, opinion, and viewing figures, will be fully considered and discussed by the BLCS with a view to future live sale coverage and promotions.

Live coverage of the BLCS Sale on Saturday May 5th will commence from just before the sale start time at 10.00am.  Full details and a click through link will be carried on the Society’s homepage at