Jones, Steve

Semenstore Ltd has announced the appointment of Steve Jones as a Livestock & Genetics Specialist.  This is a newly-created position for the e-commerce company Semenstore which has continued to grow from its launch in 2009.

In the role of Livestock & Genetics Specialist, Steve Jones will have the responsibility to manage, develop and promote the Semenstore business.  A fully hands-on role, he will be liaising at every level and building relationships with breeders, producer groups, AI companies, retailers, and existing partners in order to increase awareness of Semenstore and to help this young business further progress.  Concentration will be on domestic markets but the role will also look to build on both the interest received at recent international expos, and the increasing number of visiting parties interested in viewing and purchasing UK genetics.

The new position comes at a time when the site is being upgraded both in terms of look and increased functionality.  The principal business change will see the site have the inclusion of an Other Breeds section.   This will allow Semenstore to carry a more extensive portfolio of semen in addition to its present offering of Limousin and British Blue semen.

Commenting on the appointment, Semenstore Director Iain Kerr said:  “This newly-created position is timely and indicative of the growth of the site and business.  Whilst remaining an on-line business, having Steve Jones on board as a point of contact, with his livestock knowledge and unique depth of industry experience, will allow Semenstore to practically connect with farmers, and the industry at every level.  It’s an exciting appointment and again one that is made for the future and to add value.”

Steve Jones brings a wealth of livestock industry experience with a strong background of over thirty years in the breeding, management and sales of beef and dairy cattle in the UK and North America.  Previously, Steve has been Herd Manager of the Maerdy Pedigree Charolais Herd in North Wales, before becoming Farm Manager at Graham’s Dairies in Stirling for some seven years.  A move to North America saw Steve work as a managing partner in a livestock brokering business marketing livestock and genetics to many countries around the World, as well as being an active Director of the Canadian Livestock Genetics Association including two years as President.

Now back in the UK, Steve is looking forward to his new position with Semenstore which, working from his Denbighshire base, he is commencing with immediate effect.

“Semenstore has quickly established itself by selling and promoting high-quality semen and genetics, on-line, to both domestic and international markets.  Whilst aiming at developing the domestic market further, I’m also very aware that UK livestock genetics continue to command the highest respect across the World.  Going forward, the industry has to be focused on sustainability and using the quality genetics that will drive profitability.  Semenstore provides that platform of choice and cost-effective marketing. I’m very much looking forward to networking with cattle breeders, home and abroad, and across the livestock industry to ensure a successful and profitable future,” said Steve Jones.

Semenstore was launched in 2009.  Approaching the end of its fourth year trading it has grown to become the leading on-line semen sales site.  As well as the primary business of domestic sales, Semenstore has now exported semen to five continents and some seventeen countries in all.