40th Anniversary

40th Limousin 1971-2011


Friday 29th & Saturday 30th July 2011

Cumbria, United Kingdom


The Limousin Breed
In February 1971, the first importation of 179 pure-bred Limousin bulls and heifers arrived at Leith Docks in Edinburgh. By 1986, only fifteen years after the breed was first introduced to the country, the Limousin took the number one beef A.I. position nationally.

In each of the fifteen years since the BCMS (British Cattle Movement Service) was established, British Limousin has been the largest numerical beef breed in the United Kingdom accounting today for 32% of the 1.9 million cattle registered with BCMS. Each year approximately 600,000 Limousin-sired cattle are registered representing an annual industry value of around £400 million. In the fifteen years since BCMS (British Cattle Movement Service) was established, 8.7 million calves, sired by Limousin bulls, have been registered. It is further estimated that over two thirds of all suckler cows in the UK contain a proportion of Limousin genetics.

In the UK we are promoting and developing the Limousin brand, with research and technology involving some of Britain’s leading agricultural influencers. Under the Semenstore and Taurus brands we have diversified our commercial offering to include an e-commerce beef semen website and livestock insurance arm respectively. A technical and a marketing plan, coupled with professional promotional programmes, harness the passion of almost 3,000 breeders who provide the seedstock responsible for 600,000+ Limousin-sired cattle produced every year.

Hosts – The British Limousin Cattle Society
The UK’s largest beef breed Society (almost 3,000 members) and largest numerical breed. The National Limousin Show & National Limousin Open Day Organising Committee is dedicated to maximising the two-day event to the benefit of the breed, the Society, its members, commercial customers and sponsoring companies. The National Limousin Show & National Limousin Open Day are events dedicated to the Limousin breed but which reach far beyond the pedigree seedstock base.

Show Venue – Borderway Mart, Carlisle
Harrison & Hetherington is part of the H&H Group, based in Carlisle, a plc with an excess of 1,000 shareholders and a heritage which can be traced back more than 140 years. Harrison & Hetherington is one of the UK’s foremost livestock auctioneers and its Borderway Mart is the National Sale Centre for Limousin cattle. The National Limousin Show will be held within H&H’s new exhibition hall.

National Open Day Venue – Messrs Ridley, Haltcliffe, Hesket New Market
The Ridley Family have been breeding pedigree livestock on their Haltcliffe hill farm, situated on the Northern edge of the beautiful English Lake District, for more than thirty years having established their Limousin herd in 1979. Visitors will also be able to see the Texel flock of 100 ewes along with the 280-strong Swaledale hill flock. Haltcliffe is recognised as one of the foremost, and most prolific, pedigree Limousin herds in the UK. The Ridleys hold the unique distinction of having sold the top two priced Limousin bulls at auction anywhere in the world: the world record 100,000gns Haltcliffe Vermount and the 72,000gns Haltcliffe DJ.

An International Event & Audience
The UK is the only major cattle breeding country in the world where the Limousin breed has attained the number one beef breed position. As such, the event is the cause of much interest. A significant number of visitors are anticipated from the Republic of Ireland, France, Germany and other European countries.

Professional Media Coverage
Farmers Guardian have been appointed as Official Media Partner. As such, the event will be previewed, promoted and advertised in the build up to, during and post the National Limousin Show 2011 within the Farmers Guardian, other farming press and Limousin media.

Limousin Website
A re-branding of the Limousin website www.limousin.co.uk is currently ongoing with the new-look site to be launched in early 2011. Fully interactive and loaded with content, searches and features, the upgraded site will include video-based news and reports, picture upload galleries, blogs, e-commerce shop, one-stop industry links and a classified sales section. Distinct advertising areas are available which are able to be targeted at the most visited pages. With 20,000 distinct users each month, we would welcome approaches from companies who are interested in becoming involved with this exciting new project.

Directions to Open Day 29th July 10am-4pm approx


Hesket New Market





From M6 motorway junction 41, take the road signposted for Wigton. After approximately 13km, turn left signposted Hesket New Market / Calbeck. You will arrive at Haltcliffe after approximately 1.5km. All cars please follow signs straight on; buses please follow signs and turn left.


Directions to Show 30th July 9-5pm approx

Borderway Mart





From M6 motorway junction 43 follow direction Carlisle; after 300m turn left at first traffic lights. The Mart is situated 400m on the left.



– Premier Inn Carlisle – Junction 44, M6 Tel 0870 850 6334

– Travelodge www.travelodge.co.uk (2 hotels in Carlisle)

– Cumbria Park www.bw-cumbriaparkhotel.co.uk CA3 9DG Tel 0845-3730815

– Swallow Hotel, Carlisle, CA1 2NS Tel 01228-529255

The above are suggestions only as there is a variety of Farm, B&B, guest house and hotel accommodation in the area.



The nearest airport is Newcastle (approx 1 hour), or Manchester (1h30), Liverpool (1h30), Edinburgh (1h45), Leeds-Bradford (2h), Glasgow (2h)



A lounge will be made available at Borderway Mart on Sat 30th July for bags, suitcases etc.



An informal meal is planned on the Saturday evening (30th July) with a Eurolim meeting anticipated for the Sunday morning (31st July). Sebastien Stamane / Aled Edwards will be notifying Eurolim members in due course regarding agenda, location and timings.



We have a number of visitors coming from Ireland, other Eurolim countries and further afield who wish to take in some additional herd visits to make the most of their trip. We will shortly be publishing a list of herds throughout the UK who would be willing to host an additional visit and, should you wish to take advantage of extending your visit, please contact the breeder direct to make arrangements.

North East

Tomschoice Herd

JM&SP Cooper, Hill Top Farm, Lane Foot Road, Dacre, Harrogate, N Yorks, HG3 4AF Tel 01423-780366.

Contact: James Cooper.

“25 cow herd, flexible on dates and we can try to arrange visits to other herds in the locality or en route if required.”

Email: jmcooper@globalnet.co.uk


Mob: 07770 960549


North West

Procters Herd

Procters Farm Ltd, Woodhouse Lane, Slaidburn, Clitheroe, Lancs, BB7 3AH Tel: 01200-446623.

Contact Gary Swindlehurst Mob: 07976-985414

“60-cow herd with pedigree Texel flock and 400-strong commercial Mule and Texel-cross flock.”


If any members are willing to host a visit, could they please let the Society know, preferably by email to info@limousin.co.uk, indicating herd size, dates available etc and we will pass on this information as appropriate.



The National Limousin Show catalogue is now available on the website.



The Chief Cattle Steward is the BLCS Inspector, Stuart Renton, who will have two teams of stewards managing the event. H&H staff will also be on-site throughout the event to assist.  The stewards will also be responsible for handing out pen cards, bibs, numbers, anniversary ties etc. Stuart Renton can be contacted on Tel: 07971519377



This will take place on Friday 7.00 – 7.30pm



Two commemorative 40th Anniversary ties will be made available to each exhibitor free of charge. The dress code is white coats with animal numbers displayed in bibs which will be provided by the Society and worn by the respective handler. Plaques 1st-3rd, rosettes 1st-6th, sashes and trophies will be awarded as appropriate. Prizemoney will be forwarded by cheque after the show.



Pedigree entries will be stalled by region with a display pen (approx 4x3m) set aside for each region within their own allocated area. It is hoped that this will provide a focal point for each particular region. A plan showing layout of pens is now available on the website and will be displayed at the loading dock and. Commercial entries will now be stalled separately in proximity to the commercial ring.

Pedigree penning

Commercial penning



The Bill Callion Trophy (previously contested for the Royal Show Tidy Lines Competition) is to be awarded to the BLCS region judged to have the most tidy lines, display area and regional penning area as a whole, with a judge to be appointed in due course.



At the conclusion of the individual pedigree classes, a Regional Group Competition is included within the show schedule. The respective Club Chairman will select a Group of Six (3 males and 3 females) from each region, and submit the entry on the show day itself. One group per region.



Due to constraints of space, exhibitors will not have their own tack area however shared tack areas will be made available within each regional stalling area. Animals that are not forward will inevitably free up further space.



A quantity of straw has kindly been made available by H&H free of charge.



Several big bales of haylage will be made available to exhibitors free of charge.



This will take place on Friday 29th July 9-11am with crush and weighing facilities kindly supplied by Ritchey. The Society Vet, Gareth Boyes, will be in attendance during this period (Tel: 07825835599) and is available on-call at other times.



Please note that music and lighting will be used during the show, particularly between classes, in addition to there being an audio commentary highlighting results, sponsors etc.



Could exhibitors please kindly make sure that any electrical equipment they are using is up-to-date PAT tested.



After unloading, would exhibitors please remove their vehicles and not park on the loading bay during the event itself.



As many exhibitors have lorries and due to the fact that access to Haltcliffe is limited and narrow, a courtesy 40-seater bus has been provided free of charge. This will leave Borderway Mart at 9.30am and again at 11.30am and will return after the Sale leaving at approximately 4.30pm on a first-come first-served basis.



Limousin Parade