In a further extension to its sale marketing, the British Limousin Cattle Society Society has launched its new LimSale app ahead of the upcoming 2017 Autumn bull sales. Searching Limousin Society sale catalogues and finding animals to specific requirements is faster and easier than ever.

This innovative dynamic development, another first for the pedigree beef industry, adds more support to the Society’s Breed Improvement Plan by assisting pedigree and commercial producers in sourcing the animals best suited to their farms and end markets. It is a natural extension of all the recent and ongoing breeding initiatives the Society and its members are engaged in, enabling fingertip access to the outcomes of this work.

Not only offering great features, the app can work in any environment. Once a chosen sale has been downloaded, no internet connection is required for the app to run. This offers great flexibility in sale locations where internet access is limited. It will successfully run on any Apple device running on ios8 and above, all platforms running Windows10 and over 13,950 android devices. It can now be downloaded from Google Play, the App Store and the Windows Store.

The app presents electronic sale catalogues that can be filtered according to individual search criteria. It can also be used to create catalogue short lists, record notes and store all results to help find animals best suited to all producers’ needs.

Features on the app include:

  • Easy access to all Limousin sale catalogues as soon as they are available
  • Options to filter and create your own catalogues according to:
    • Vendor name
    • Vendor prefix
    • Disease status of herd
    • Animal Age
    • Pedigree – containing or not containing your animals of interest
    • Breeding Values – set your own criteria, create your own graphs
    • Myostatin, genetic colour and polled genetic test information
    • Grade
    • Birth type
  •  Create your own Favourites list
  • Add your own notes to each animal page
  • Store your results for quick and easy use at any mart location

For assistance in using the LimSale app, please get in touch with the Limousin Society office on 02476 696500, email or alternatively try the quick start guide on the website, click on Society Sales and LimSale App – User Guide.

The app has been developed in partnership with SRUC and funded by InnovateUK.